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Sweet packaging solutions for the confectionery market

Focus Article

Great packaging is a brand’s secret weapon when it comes to standing out on shelf and persuading consumers to buy, particularly in highly crowded markets such as confectionery. With so many choices all shouting for attention, it’s no surprise that quality packaging makes a huge difference when it comes to purchasing.

Interpack reports that 59% of consumers make their confectionery choices based on attractive packaging, with acceptance of a price premium increasing up to 50% for particularly eye-catching packs. These numbers increase even further when it comes to attracting attention at the checkout and driving impulse purchases, with consumers 80% more likely to buy based on a product’s design. It is therefore vital for confectionery manufacturers to carefully consider their products’ packaging, in order to capitalize on this direct connection with consumers. KM Packaging makes great use of its origination, digital, flexographic and rotogravure print capabilities to produce eye-catching designs and provide tailored customer service.

Power of color

Use of bright, striking color is one of the most powerful tools in a brand’s arsenal to immediately grab attention on-shelf. It can also be used across a candy range to differentiate flavor options as well as maintain uniformity and establish a clear brand identity. Given its power to catch consumer attention and enhance brand awareness, color management throughout the production process is absolutely vital. KM Packaging manages origination and design to ensure seamless transitions between processes with accurate color matching, ensuring the final version of every pack achieves standout shelf-appeal. 

For example, KM recently delivered an eye-catching pack for a South American confectionery customer, perfectly color matched across a six-color composite design. This not only gave the pack the exceptional look the customer desired but also reduced origination costs and batch quantities. 

Don’t fear the re-design

Re-designing packaging, either as part of a bigger brand change or specifically for seasonal and limited editions, also presents a fantastic opportunity for confectionery manufacturers to boost sales and offer customers something fresh and exciting. In the social media age where visual platforms such as Instagram and Snapchat are king, creating a standout design is a sure-fire way of driving consumer engagement which, in tandem with a great product, can lead to securing loyal long-term customers. 

With this in mind, KM assisted a US family-owned company known for its high-end, bespoke confectionery products with a recent packaging re-design, working closely throughout the process to create a fresh new design that couldn’t fail to catch consumer attention. KM advised on the best possible print process selection and moved the pack from gravure to HD flexographic printing, achieving business benefits such as reduced minimum order quantity, reduced origination cost and lower unit cost while maintaining outstanding quality.     

Upping the pace

In today’s highly-competitive omnichannel environment, retailers are under more pressure than ever before to deliver products quickly and seamlessly to meet high consumer expectations. This in turn is leading to an overall industry time crunch meaning all those throughout the supply chain, including packaging suppliers, must evolve and adapt, reducing lead times if they want to stay ahead of the game. KM recently used its unparalleled expertise and printing capabilities to help a vegan confectionery company address a significant lead time issue that had the potential to damage its business. Digital printing was used to meet the company’s immediate need for packaging, as they had been let down by a previous supplier, before moving to flexo for the longer term. KM ensured an impeccable color match not only to the previous packaging for the initial digital run but also when switching over to flexo, ensuring both customer and end-consumer satisfaction. 

With over 35 years’ experience of creating packaging solutions for the global confectionery market, including for high-end luxury products, KM Packaging brings your brand’s vision to life. In addition to supplying high-quality foils and films, our comprehensive printing and origination capabilities mean we can offer a one-stop service, managing the process from start to finish. Unlike many converters, we have rotogravure, flexographic and digital printing capabilities, allowing us to cater for a wide range of run-lengths, and can supply products with special ink and lacquer effects, perfect for premium products and special editions. Our print team is on-hand throughout the project, with a dedicated Print Services Manager to ensure everything runs smoothly, as well as an online approval system to ensure full traceability and eliminate any time zone issues.  

KM Packaging truly understands the importance of impressing consumers with outstanding packaging. Get in touch today to discuss your needs and find out how we can help create the perfect packaging for your product.

For further information on the packaging formats we offer for confectionery products click here

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