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26.04.2022
Latest News Products / Press Release

100 per cent perfect packaging solution for fresh produce supplier

100% Pure New Zealand is the country’s long-standing marketing slogan. Best Berries grows and supplies 100% pure fresh strawberries and raspberries in New Zealand.

When they sought a packaging solution for their produce, it had to be 100% suited to their requirements for supplying the New Zealand and overseas markets.

Best Berries required a fully printed reclose lidding film with macro ventilation holes for their APET 250g and 454g strawberry punnets. The punnets needed a tamper-evident seal from the packing stage to the pack opening.

After evaluating their options, Best Berries chose KM Packaging as their produce packaging solution supplier, specifically using the infinitely resealable K-Reseal lidding film range.

Mono PET solution for punnet and film

KM Packaging's K-Reseal lidding film was the perfect solution because it met Best Berries’ requirements.

Best Berries owner Boman Zakari said: “Our customers were interested in reclose lidding options. KM Packaging was able to provide the solution.”

The Challenges of the Fresh Produce Packaging Project

One of the project’s challenges was that Best Berries’ tray sealing machinery settings on a four-across tooling layout needed to allow waste film allowance between each lid.

Boman said: “We were concerned about the tight tolerance on our sealing machine tool, but the team from KM advised on the settings and we had no issues.”

After the successful eye mark trial, KM supplied the fully printed order and shipped it to coincide with the start of the picking season.

The Results

Best Berries now offers its customers the security of tamper evidence and the convenience of resealable, easy-peel lidding film - an easy opening and reclose lid. The product looks great and stands out on the shelf.

Lidding film is also a mono laminate PET, which matches the tray, ensuring the whole pack is recyclable.

Boman said: “Our customers are happy with the packing innovation. And it really looks great. It has been an excellent experience working with KM. The team are very helpful and try their best to provide solutions to any problems.”

Improved pack presentation and shelf appeal

K-Reseal is compatible with most tray-sealing machines and is suitable for chilled and ambient storage.

It seals to rPET, APET and CPET trays, and options include mono-material, antifog, and high barrier.

The range can incorporate print designs for improved pack presentation and shelf appeal. It can also include macro holes, hot needle or laser perforation for advanced packaging solutions, such as when the products need to respire.

K-Reseal lidding film offers multiple benefits, including:

  • Improved consumer convenience.
  • Improved pack presentation.
  • Extended shelf-life.
  • Reduced food wastage.
  • Reduced pack weight.

It is suitable for multiple market sectors, including:

  • Fresh produce.
  • Meat, poultry, and seafood.
  • Bakery and desserts.
  • Dairy and cheese.
  • Plant-based protein.

If you’d like to know more about the K-Reseal range:

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