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Packaging Solutions for Soft Fruit

Focus Article

Sustainability has become a key focus in packaging innovation and many fresh produce packers are keen to switch from traditional clamshell packaging to a tray and lidding film solution.

Opting for a tray and lidding film solution also offers enhanced tamper protection as any opening of the pack during the supply chain is clearly evident.

At KM Packaging, we understand the need to develop packaging designs for the fresh produce market that help customers to make the switch, whilst simultaneously delivering the performance, product protection and enhanced retail presentation required, which is so important in the soft fruit market. 

KM Packaging has harnessed its KPeel range of lidding films to develop solutions for customers looking to move from traditional clamshell packaging to a tray and top-sealed lidding film format. We can help customers to choose an alternative packaging option, whether a plastic or pulp tray solution, to achieve significant reductions in rigid plastic packaging whilst offering high levels of functionality for the rigours of the supply chain. 

For those customers wishing to reduce their plastic usage, testing has shown that fresh fruit producers could achieve a plastic material reduction of over 90% by moving to a pulp tray sealed with KPeel lidding film and by 25% if switching to lidding film with APET tray instead of a clamshell format.

The KPeel range’s high-level transparency and clarity create outstanding shelf appeal for fresh produce punnets, such as tomatoes, strawberries and raspberries. An anti-fog option is available, ideal for chilled fresh produce packs, and the range can be printed to give products standout on-shelf presence and provide further branding opportunities. 

Compared to clamshell packaging, a KPeel film and tray solution offers improved performance in terms of product preservation. It reduces the issues faced by many produce suppliers in product losing moisture in distribution and ensuring the pack remains the same weight when it reaches the retailer. 

Switching to a KPeel film and tray solution can achieve cost savings both in terms of the packaging itself and packaging efficiency as fruit can be packed in punnet and weighed in the field, followed by applying and sealing the lidding film quickly and efficiently in the pack-house. Easy peel and reseal options are also available, offering enhanced consumer convenience. 

The highly versatile KPeel lidding film range is suitable for a wide variety of substrates, including heat sealing APET and pulp, or fibre, punnets for those wishing to significantly reduce plastic packaging. Mono PET films are also available for optimum recyclability and the entire range can be supplied slit to the required width or provided in master width for converters. 

With over 40 years’ experience of delivering advanced flexible packaging solutions to customers around the globe, KM Packaging has the established relationships and logistics expertise to offer swift turnaround no matter where in the world you may be. The KM team are deeply committed to researching, visiting and supporting export customers with trials available, six-week turnaround from order to delivery and additional support to onboard customers to new formats. 

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